World Market is a home goods store that has sells whatever is needed to furnish every room of your house. This bag is what you would receive if you were to buy something small. The logo for the company looks to be made with a stencil print and using one color. The image of elephant drawn with eastern Asian / Indian influence gives the feeling of culture. The addition the decoration around the logo also encourages this theme. Lastly, the  serif typeface gives the logo a sophisticated look to attract the type of people who like to decorage their home.