Wednesday, November 20, 2013


Golden Road Brewery is a craft beer brewery and restaurant based near Glendale. In addition to the variety of choices of beer that they sell on tap, they also sell packaged beer flavors to go. The cans were actually designed by the company and the images printed on the cans are pictures that they took of surrounding Los Angeles neighborhoods


Simple and clear the logo is placed directly in the middle of the can and in large font for the drinker to see. I also appreciated the L.A pride that the company portrays by using their own imagery of the city versus stock images

I read on their website that they use cans versus bottles for specific reasons. Cans are made with 100% recyclable aluminum and are better to house the beer in for taste purposes, in addition to being compact and easy to store





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